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Controlling Your Marketing: Are Your Franchisees Going Rogue?

The signs and materials in all locations need to be exactly the same — except when they shouldn’t. But how do you know when to be consistent and when to allow flexibility for local market requirements? This session will help you strike the right balance between protecting your brand without stifling local-store marketing efforts.


Justin Bartek | Director of Global Marketing | The Halal Guys

Justin Bartek is an accomplished brand marketer who has worked with the likes of The Halal Guys, Veggie Grill, Qdoba, Baja Fresh and Warner Brothers Records in various roles throughout his career. He currently heads up the marketing department at The Halal Guys, a brand that was recently voted #3 on the Top 100 Movers and Shakers for 2019 by Fast Casual. With over 450 locations currently in development, The Halal Guys is poised to be THE restaurant brand that brings American Halal Food to the masses. Justin’s motto is “Be Open, Do The Work and Live Limitless”.

Matt Friedman | Co-Founder & CEO | Wing Zone

Back in 1991, finding Amazing Flavor was not so easy – especially at the University of Florida in Gainesville, FL where Matt Friedman and Adam Scott were away at school. Matt and Adam spent many a night in their fraternity house kitchen perfecting the recipes that one day would become Wing Zone’s trademark flavors. Starting with a single storefront, Matt and Adam built the Wing Zone brand, satisfying the cravings of Flavorholics in other towns, states and now, worldwide. Today, Matt and Adam are among the few ever to be inducted in the Buffalo Wing Hall of Flame. Wing Zone now has nearly 100 locations.

Ashley Wilson | Marketing Director | Your Pie

Ashley Wilson is the Marketing Director for fast-casual pizza franchise Your Pie. As Marketing Director, she develops multifaceted marketing strategies to support goals related to store traffic, digital presence, franchise development, internal communications, operational objectives and more, ensuring the brand’s AdFund resources are effectively utilized to support both brand and store level goals. Ashley manages team members in social media, graphic design and marketing, as well as creative partners in SEO, PR and multimedia. In her three years with Your Pie, Ashley has helped to establish the brand’s digital presence, develop a national marketing calendar, overhaul the brand’s loyalty program and support grand opening marketing for more than 30 store launches.


Kathi Woolsey | Director of Business Development | Visualogistix

With a passion for helping clients find innovative ways to distinguish themselves from the competition, Kathi has spent the last 25+ years in the marketing communications industry with a primary focus on marketing supply chain management, advertising production services, integrated and cross-channel marketing program development and learning technologies. Kathi is fascinated with the convergence of the ever-expanding mediums and passionate about ways to utilize them to improve targeted marketing efforts which deliver results. Her wide network of customers has led to key partnerships with Fortune 1000 Manufacturers, Retailers and Corporate Advertisers.

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