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Building Off-Premise & Delivery – The Silver Bullet or A Profit Drain?

The debate around delivery continues to swirl; is it the silver bullet you’ve been looking for or a deal with the devil that steals your profits? As delivery options continue to multiply, understand the questions you need to ask to determine whether it is right for your brand. Learn from industry experts on how to maintain control of the delivery experience and present your brand in a way that keeps customers searching for the re-order button.

In this session, you will hear from operators who have succeeded, the hurdles they overcame, and the companies that connect the dots to make it work.


Zaid Ayoub | Founder & CEO | SAJJ Mediterranean

Zaid Ayoub is the founder and CEO of the Bay Area-headquartered fast casual restaurant chain SAJJ Mediterranean. Under Zaid’s strategic leadership, SAJJ Mediterranean has grown from being a single storefront in 2012 to a growing network of nine stores and two food trucks offering catering and event services. The brand has two corporate stores in development in Northern California, and aims to have 15 stores opened or in the works by year’s end.

Joe Guith | President | McAlister’s Deli

With 20 years of experience in food service, consumer products and retail, Joe Guith has a passion for growing iconic brands that deliver superior experiences and value for guests and franchisees. In April 2018, he became the President of McAlister’s Deli, where he has been instrumental in positioning the brand for success. Under Joes’s leadership, McAlister’s Deli unveiled a complete brand evolution and restaurant redesign, which has propelled its ongoing growth in 27 states, with more than 450 units currently open and operating. Previously, he served as President of Cinnabon, Inc. and worked in general management and strategy with The Coca-Cola Company and Yum! Brands.

Ame Hull | COO | Lemonade Restaurant Group

Ame Hull is a team builder and true operator with 27 years in the industry starting with BJs Restaurants at six locations and helping them grow to 176 before moving on to her next adventure. She has held virtually every position from bookkeeper to GM to Area Director to SVP of Operation Services and Talent to COO. After BJ’s, Ame took on the fast casual space crisscrossing the U.S. with Pei Wei as a RVP building teams and refining processes then decided to see if you can truly make Lemonade from lemons as the COO of Lemonade running 27 restaurants throughout California.

Kelly Roddy | CEO | Saladworks

Kelly Roddy took his position as the CEO of Saladworks in August of 2019 with more than 30 years of industry experience. With a strong brand foundation and management team, Kelly is focused on rapid growth and franchisee profitability. Kelly most recently served as President of Schlotzsky’s where he repositioned the brand from a sandwich deli chain to a high quality eatery with more than twice the average unit volumes in sales. Prior to Schlotzsky’s, Kelly was Director of Retail Operations and Director of Sales and Marketing at HEB. He was also the Executive Director at Scholastic and worked for over 10 years in various positions at Walmart.


Anthony Green | VP, Sales | Kitchen United

Anthony Green is a sales & operations executive with over 18 years experience in roles that have spanned the globe. Throughout his career he’s helped technology startups & early-stage companies to win new business, grow revenue, develop strategic partnerships and become leaders in their field. At Kitchen United Anthony leads the team responsible for restaurant sales: working with the best restaurant brands to support them as they move their business increasingly off-premise. Anthony grew up in Australia and now calls Venice Beach home.

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