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How Not Knowing Your Customers Can Kill Your Customer Experience

Keeping your customers happy is getting harder as their appetites for technology and innovation increase. They expect you to meet them where they are — on their phones. And in order to meet those expectations, you must know who they are and what they want. This session will give you best practices on not only collecting customer data but how to use it to create loyalty programs and personalized offers and discounts that will improve sales. It will also discuss good old fashioned local area marketing.


Bob Andersen | CEO | Jimboy’s North America

Bob Andersen joined Jimboy’s Tacos as Chief Executive Officer in 2015 to serve as the key architect in the reorganization, modernization and reimagining of the Jimboy’s Tacos brand. In a little over three years, Bob has led the transformation and revitalization of the nearly 65-year-old brand into one that resonates with both loyal customers and new devotees alike, and has put an emphasis on energizing the brand’s long-standing franchise program. Under Bob’s guidance, Jimboy’s Tacos has enjoyed annual double digit system-wide sales growth and 12 consecutive quarters of positive same store sales increases that far exceed industry average.

Devin Handler | Director of Markering | Garbanzo

Speaker bio coming soon!

Steve Schulze | Co-Founder & CEO | Nékter Juice Bar

Now with more than 100 locations, another 150 in development and $100 million in systemwide sales, Steve Schulze, as CEO, has grown Nékter Juice Bar into the clear leader and pioneer of the $2 billion juice bar industry. Founded in 2010 upon a promise to reinvent a restaurant category that had lost its way, Nékter Juice Bar has been a catalyst for change, vowing ingredient integrity and authenticity across its menu of 100% freshly made and entirely clean juices, smoothies, bowls and other healthy snacks. Nékter plans to grow to 425 restaurants by 2020 and is well on its way as it prepares to open 75 restaurants in 2018.


Brad Christian | Chief Customer Officer | Market Force

Brad Christian is the Chief Customer Officer at Market Force Information. He is responsible for consulting and customer experience program design for numerous restaurant organizations in North America. With a focus on driving location performance improvement, he provides guidance on customer experience measurement tools and analysis to help client organizations drive increases in guest satisfaction, loyalty and financial performance. Brad is based out of Norcross, Georgia.

session sponsor