BREAKOUT SESSION / MONDAY / OCTOBER 8, 2018 / 4:00 PM
How to Create an Omni-Channel Digital Experience that Drives Customer Engagement, Retention, and Spend
Mobile ordering and payments make up only a small part of the mobile experience that your customers expect from you. Other important aspects include mobile messaging, couponing and loyalty programs.
Constantly on-the-go, today’s consumers demand seamless and state-of-the-art ordering options when it comes to their daily meals. They’re looking to engage with restaurants in entirely new ways that come with rewards and promote loyalty.
While your app and website represent key touchpoints for guests to understand your brand and offerings, customers also look to order from the places in which they already live and work: Facebook, Amazon, Google, Yelp, and Foursquare. A multi-channel digital approach is therefore critical to winning over lifelong fans.
This session will teach you how to provide your customers with a full digital experience using your website, app, social media channels and more. We’ll also explore how digital channels can pull in analytics that improve customer engagement, retention and spend.
PANELISTS
Brian Anderson | Director of Technology | Modern Market
Brian Anderson took on the role as Dir. of Technology with Modern Market in January of 2017. Modern Market is a Denver-based brand with a focus on serving clean, healthy food across 30 locations in CO, TX, MD, DC and AZ. Brian has implemented several initiatives to prepare the company for nationwide growth. Recent projects include a complete rebuild of the POS UX for cashiers to improve order entry time and accuracy, launch of a new website that enables an omni channel experience for users with integrated online ordering and the Modern Market loyalty program and a new digital menu board platform with animated menus.
Sean Kennedy | President & CEO | Cowboy Chicken
Sean Kennedy is President of Cowboy Chicken, a system named by Forbes as one of 5 Little Restaurant Chains to buy Into in 2012. Sean and his team take their customers’ trust and security very seriously and have come up with some ways to attack the problem of identity theft and credit card security head on. They are also breaking just about every norm when it comes to serving southern chicken.
Michael Schaefer | Global Lead, Food & Beverage | Euromonitor International
Michael Schaefer is the Global Lead for Food & Beverage at Euromonitor International. He and his team track consumer trends, product innovations, and the evolution of eating and drinking across the world. Michael is the primary driver for design, development, and promotion of Euromonitor’s global restaurant research program, as well as its coverage of the global non-alcoholic drinks industry. He has been quoted in Bloomberg Businessweek, Nation’s Restaurant News, The New York Times, The Wall Street Journal, and the Financial Times, among others. Michael holds an M.A. in Russian and East European Studies from Stanford University and has been at Euromonitor since 2005.
MODERATOR
Allyson Klineman | Director of Agency Services | LevelUp
Allyson Klineman is Director of Agency Services for LevelUp, a leading mobile engagement platform. LevelUp is the growth engine for restaurants, capturing and engaging new and existing customers with industry-leading digital ordering, payment, and loyalty experiences. Allyson has been with LevelUp for four years and previously ran Account Management. Today, she focuses on helping LevelUp’s existing clients evolve their engagement programs by leveraging new features, tools, and unique partnerships.
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