BREAKOUT SESSION / TUESDAY / OCTOBER 9, 2018 / 2:15 PM
Why 4 is The Magic Number When it Comes to Inspiring Customer Loyalty
As the consumer’s dining options continue to rise, the cost of customer acquisition for restaurant brands increases and customer loyalty decreases. To get a good return on investment from acquiring new customers, it is more important than ever that those experiencing a brand for the first time become repeat customers.
The challenge is to motivate a second, third, and fourth visit. If the brand can nurture guests to the fourth visit, the payback is excellent. In fact, a Paytronix study showed that it is 90 percent likely that those who visit a fourth time will continue to visit on a regular basis.
For limited-service brands a first visit, whether guest will return is 50/50. After two visits, there’s a 70 percent chance. And by the fourth visit there’s an 85 percent chance that they will be back within in six months.That’s quite a compelling reason to create and implement a marketing strategy that is focused on getting as many guests as possible to their fourth visit. This session will show brands how to do it.
Nicolas Bernadi | CEO | La Boulangerie
Nicolas Bernadi is the CEO of La Boulangerie de San Francisco, a popular café bakery brand known as much for its authentic French atmosphere as its mouthwatering, scratch-made pastries, breads and sandwiches. He is one of the most innovative, progressive and driven entrepreneurs in the food industry. Over the past 12 years, Nicolas has been actively running, growing and investing in successful businesses within the consumer-packaged goods, manufacturing and retail spaces. Nicolas’ mission is simple – to bring affordable, delicious and nutritious food to as many people as possible across the U.S. and the world, so that both the business and the end-users may thrive.
Frank Paci | CEO | Corner Bakery
Frank Paci is an accomplished executive with over 25 years of experience leading retail and foodservice brands. He most recently served as President and CEO at Einstein Noah Restaurant Group, Inc. He previously was President and CEO of McAlister’s Deli, a 300-plus unit fast casual brand, and was Executive Vice President and Chief Financial Officer at the Pantry, a publicly traded convenience store chain with over 1,500 locations. Prior to that, he held senior leadership finance and franchise development positions at Blockbuster, Pizza Hut and Burger King.
James Park | CEO | Garbanzo Mediterranean Fresh
James Park is CEO of Garbanzo Mediterranean Fresh, the leader in fast casual authentic Mediterranean cuisine. James is a savvy marketing and operations executive who champions and activates all things brand. He excels at transformational leadership by humanizing the intangibles and developing programs that are purposeful and lasting. For the past 10 years, James has served in executive leadership roles for some of the most well-established and fastest-growing concepts in the fast casual, QSR and retail environments: Which Wich, 7-Eleven and Charley’s. In addition, James’ international experience includes substantive contributions in Dubai, Kuwait, Saudi Arabia, South Korea, China, Venezuela and Brazil.
Lisa Regelman | Director of Loyalty | Peet’s Coffee
Speaker bio coming soon!
Michelle Tempesta | Head of Marketing | Paytronix
Speaker bio coming soon!