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Chef Chatter: Why transparency matters in the fast casual industry

By Alex Ferreira, chef and general manager, Silva’s Fresh Eatery & Churrascaria  Walk-through style fast casuals are not necessarily a new idea; there are hot concepts around the [...]

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Chipotle VP chats digital strategy

Nicole West, Chipotle VP Digital Strategy and Product, discussed with Curtis Campbell of Hughes Network how seriously the chain takes real-time engagement with its customers and what types of [...]

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Fast Casual Executive Summit doubling ‘Perfect Pitch’ contestants, adding $5k prize

To celebrate its fifth anniversary of “The Perfect Pitch,” the Fast Casual Executive Summit is doubling the number of brands that will pitch their concepts to potential investors and [...]

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How the fast casual franchise can thwart marketing burnout

Marketing a fast casual franchise is not a simple endeavor. The strategy must not only focus on the brand but the needs of franchisees, which can be overwhelming given varied customer [...]

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Your Pie, Starbird, Blazing Onion founders spell out brands’ top kitchen equipment demands

The kitchen is the heart that keeps any restaurant brand running, and  in an industry as fast-moving and filled with competitors as this one, leaders know that this key part of the business must [...]

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Designing marketing campaigns to promote growth, sustainability

When the word “marketing” pops up, the initial thought is of pushing out the name of a brand or new product or service, but today’s marketing is playing a much bigger role for [...]

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Zoup, Ballard Brands, Vale Food share tips, advice on battling payment fraud

When it comes to payment fraud, or any sort of data breach, brands must embrace the philosophy that even one time is one too many and understand that prevention and preparedness is critical. In [...]

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Many happy returns: 4 brand leaders discuss customer retention strategy

Consider these tidbits of customer retention data: For the first-time customer visit, there is a 50-50 chance of a return visit. For the second-time visit, the chance of a return visit is 70 [...]

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Ballard Brands, Blue Lemon, Four Foods Group, Luna Grill, Mad Greens: The CEOs speak on the state of things

Technology. Sustainability. Trendsetting menu items. Clearly restaurant leadership these days has plenty to ruminate, but when it comes to the one thing that’s keeping leadership up at [...]

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