BREAKOUT SESSION / TUESDAY / OCTOBER 9, 2018 / 1:00 PM
Stopping Cannibalization From Gobbling Up Your Profits
Growing without the fear of increasing the number of locations is always a brand’s top goal, but the fear of cannibalization can often eat into that progress.
This session will teach restaurateurs how to uncover the true market potential of the area and optimize the locations of distribution channels to capture all sales potential without over-saturating the market.
Attendees will also learn how to define their trade areas, how to figure the true market potential and how far apart locations need to be in order to prevent significant cannibalization.
PANELISTS
Kevin King | Chief Development Officer | Smoothie King
Restaurant industry veteran Kevin King joined Smoothie King as chief development officer in May 2016 to lead all aspects of the company’s record-setting growth. Kevin’s 30-year career has included managing operations and franchise development for pizza giants such as Domino’s, Donato’s Pizza, Project Pie and Papa Murphy’s, where he doubled its number of locations and assisted with the initial private offering in 2014. He has also served as a regional vice president of retail real estate at J.P. Morgan Chase, and has deep expertise in restaurant operations, restaurant layout and site design, commercial real estate and franchising.
Micha Magid | Co-Founder | Mighty Quinn’s BBQ
Micha Magid started his career on Wall Street evaluating investment opportunities across multiple industries before jumping into BBQ on a full time basis. He oversees finance and marketing strategies for Mighty Quinn’s BBQ along with PR and social media. Micha also works with the Architect & Design team for new store build-outs.
Charles Watson | Chief Development Officer | Tropical Smoothie Cafe
Charles Watson was named Chief Development Officer of Tropical Smoothie Cafe in 2016 after serving as VP of Franchise Development since 2010. In this role, Charles is responsible for all development of the TSC brand. A veteran hospitality professional, Charles has worked for several hospitality-related companies, including Wyndham Hotels & Resorts, Intercontinental Hotels Group, US Franchise Systems, Inc. and Hospitality Real Estate Counselors. Charles is a graduate of The Hotel School at Cornell University and also holds a Masters of Business Administration from The Terry School of Business at The University of Georgia.
MODERATOR
Stephen Polanski | Senior Vice President | Buxton
In his role as senior vice president, Stephen Polanski leads Buxton’s retail and restaurant consulting teams. For more than a decade Stephen has worked to build relationships with his clients to help them to get the maximum benefit from Buxton’s customer analytics solutions. He works with executives to define and execute site selection, franchise expansion and market entry strategies. Stephen’s clients include Wingstop, Red Wing Shoes, Bar Louie, Which Wich and Bareburger. Before joining Buxton, Stephen was a professional golfer. He received his bachelor’s degree in business management from Texas Christian University.
session sponsor
