BREAKOUT SESSION / MONDAY / OCTOBER 8, 2018 / 11:00 AM
Protecting your Marketing Team From Burning Out
Entering a high-growth period creates a lot of strain on support staff, especially the marketing division, which is often already stretched too thin managing marketing efforts of existing stores. Combine that with the needs of a new location, and your team could face serious burn out as they add new marketing collateral, consideration of delivery of those materials and the need for localized offers to their workload.
This panel will address methods of simplifying the marketing supply chain, helping franchisees take on some of their own local marketing materials and encouraging franchisees to use marketing materials more frequently and effectively.
PANELISTS
Natalie Anderson-Liu | VP of Marketing | MOOYAH Burgers, Fries & Shakes
Natalie Anderson-Liu is Vice President of Brand at MOOYAH Burgers, Fries & Shakes. She leads all brand, marketing and communication efforts, including strategic planning, branding, and consumer insights, while supporting franchisees in their local efforts. A proven thought-leader, Natalie is recognized for providing innovative and effective strategies to drive the business forward. She is respected for her collaborative style and ability to bring together diverse perspectives. With a master’s degree in communications from The University of Texas in Austin, Natalie worked for The Richards Group as Brand Planner and then spent five years with TracyLocke as Senior Strategic Planner.
Christina Coy | VP of Marketing | Pie Five Pizza Co
Christina Coy, Vice President of Marketing for Pie Five Pizza Co., has been in the food business for over a decade. She leads brand marketing for the fast casual pizza concept and has been instrumental in creating digital and in store marketing campaigns, menu development, and guest engagement platforms including the infamous Circle of Crust. She joined RAVE Restaurant Group in 2009 and was part of the original team that created Pie Five in 2011. Prior to becoming a pizza aficionado, she spent five years at ad agencies working on QSR brands such as Domino’s and Popeye’s Chicken. Christina is a graduate of Texas A&M University.
Colleen Glendinning | Director of Social Media & PR | Toppers Pizza
Toppers Pizza Director of Social Media & PR Colleen Glendinning has been actively involved in marketing for the food and restaurant industry for nearly 15 years. Since graduating from the University of Wisconsin – Madison School of Business, she has held various marketing roles in the food and restaurant industry including positions at Qdoba Mexican Eats, Noodles & Company and Wixon, a B2B food ingredient company. Colleen has a passion for food and restaurant marketing, and in her current role she has decentralized the company’s approach to social media, focusing the strategy on driving engagement and at the local level.
Stacey Kane | CMO | Mahana Poke & Firenza Pizza
Stacey Kane has more than 22 years of experience working with multi-unit restaurant chains. Stacey is part of the launch team of Mahana Poke, an innovative fast casual experience that will open its first location later this year. In 2016, Stacey joined Firenza Pizza a leader in the premium fast casual pizza segment. Prior to that she served as the Chief Marketing Officer of the 35 unit comfort casual chain, East Coast Wings + Grill for almost 2 years. In 2007, Stacey started at California Tortilla, where she was known for her incredible creativity as the VP of marketing.
MODERATOR
Kathi Woolsey | Director of Business Development | Visualogistix
With a passion for helping clients find innovative ways to distinguish themselves from the competition, Kathi has spent the last 25+ years in the marketing communications industry with a primary focus on marketing supply chain management, advertising production services, integrated and cross-channel marketing program development and learning technologies. Kathi is fascinated with the convergence of the ever-expanding mediums and passionate about ways to utilize them to improve targeted marketing efforts which deliver results. Her wide network of customers has led to key partnerships with Fortune 1000 Manufacturers, Retailers and Corporate Advertisers.
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