BREAKOUT SESSION / MONDAY / OCTOBER 4, 2021 / 12:45 PM
Leaning Into Modernized Loyalty to Drive Digital Acceleration
Establishing an emotional connection between your brand and customers is the height of marketing success, but achieving it is complex.
This session will feature operators using technology to deliver frictionless interactions that exceed customers’ expectations, increase their visit frequency and spend and drive the advanced loyalty your brand craves.
Sanjiv Razdan | President, Americas & India | The Coffee Bean & Tea Leaf
Sanjiv Razdan is the President, Americas and India of The Coffee Bean and Tea Leaf. Sanjiv has held executive positions in the food service industry for close to three decades, leading globally recognized brands through hyper growth of retail locations and digital channels, restructuring and turnaround situations, including Sweetgreen, Applebee’s and Dine Brands. In addition to his professional career, Sanjiv is the Founder, Chair and CEO of GLEAM Network, a volunteer based non-profit whose mission is to provide mentorship and leadership development to the underserved community within the restaurant and foodservice industry.
Desi Saran | Founder & CEO | Sweetberry Bowls
Sweetberry Bowls was founded in 2017 by restaurant veteran, Desi Saran. He is a serial entrepreneur with an MBA in Finance & BA in Economics from Rutgers University. Desi has extensive experience in developing fast-casual chains and tech start-ups. He created Sweetberry Bowls to provide quality and affordable healthy food options to consumers. The healthy, fast-casual concept specializes in Acai bowls, Poke Bowls, Smoothies, Wraps, & Salads with a focus on product, atmosphere and extraordinary customer service. Under Desi’s leadership, the company opened 20 units across 7 states in 2 years.
Richard Jones | Chief Marketing Officer | Cheetah Digital
Richard Jones is the CMO at Cheetah Digital, where he oversees a global team that is responsible for all aspects of the brand, demand generation, digital marketing, corporate communications, and sales development. With more than 20 years of marketing, sales and strategy experience, Richard was previously the CEO of Wayin, a global leader in zero-party data collection and activation. There, he helped many of the world’s leading brands such as Daily Mail Group, NHL, Bauer Media, Vodafone, Priceline.com, Reckitt Benckiser, Air New Zealand, and Manchester City FC create zero-party data strategies. In July 2019, Wayin was acquired by Cheetah Digital and rebranded as Cheetah Experiences.