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Is It Time for an Upgrade?

Although it may seem like up-and-coming brands have an edge when it comes to featuring the latest design trends and technology advancements, legacy brands don’t have to look outdated.

This session will feature execs from older brands that have recently remodeled or redesigned their customer experience from new layouts and decor to logos to hybrid service models.


Jim Butler | President | Jon Smith Subs

Jim Butler has worked in the franchising industry for almost 30 years. His career in the industry started as the Marketing Representative for Signarama in Farmingdale, NY. He was promoted to Regional Vice President developing over 150 Signarama locations in Arizona and California. Most recently serving as Director of Sales for five years, overseeing the sales for the United Franchise Group brands in the U.S. and Australia. Jim is currently the President of Jon Smith Subs along with Division Leader and Director of Sales for the Food Division.


Zach Goldstein | Founder & CEO | Thanx

Zach Goldstein is a die-hard Sacramento Kings fan; it was through many losing seasons where he first learned the value of loyalty. He founded Thanx in 2011 with the goal of helping merchants identify, reward and retain their best customers / die-hard fans. Previously, Zach worked with retail and tech giants at Bain and Company, where he focused on customer satisfaction and retention. He received his MBA from Stanford and shivered his way to a BA at Dartmouth.

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