BREAKOUT SESSION / TUESDAY / OCTOBER 9, 2018 / 1:00 PM

Grow Your Revenue without an Army of Marketers

Personalizing every customer interaction sounds like a pipe dream for time and resource-constrained restauranteurs, but today’s consumers have come to expect experiences tailored to their individual preferences. So how do you stand out from the plethora of competitors you face and offer memorable experiences that keep your best customers coming back again and again?

In this action-packed panel, we’ll explore these challenges and offer real-life solutions for engaging and retaining your high-value customers resulting in real revenue for your restaurant…without hiring an entire team in the process.

PANELISTS

Dana Bloom | Co-CEO | Proper Food

Dana Bloom is co-founder and co-CEO of Proper Food. Awarded ‘Best Grab & Go’ by San Francisco Magazine, Proper Food has ten retail locations across San Francisco and New York and is rapidly expanding. Dana has strong consumer and retail leadership experience, most recently launching KEEP Collective and building it to over $50M annual revenue. Her prior experience includes leading Strategy & Marketing at Stella & Dot, consulting at Bain & Company and investing at Bain Capital. Dana holds an MBA from Stanford Graduate School of Business and an Economics degree from Stanford University.

Otto Othman | CMO & Co-Founder | Pincho Factory

With 13 years of interactive design experience, Otto Othman has led creative teams on award winning campaigns for clients such as FIAT, Coca Cola, Chrysler and Sprint. Otto is the Co-founder of the award winning burgers and kebabs restaurant called Pincho Factory in Miami. Leveraging social media and technology, Pincho Factory has created a very loyal following/cult in Miami. After winning the 2015 Food Network Burger bash, Pincho Factory has grown into 5 locations and has 10 under development with plans to reach 50 locations signed by the end of 2018.

Reed Slobusky | Owner | SkinnyFATS

In June of 2013, Reed Slobusky created the first SkinnyFATS, an innovative fast-casual restaurant with a “happy” and “healthy” menu. The restaurant gained such popularity in the Las Vegas community he opened three more locations with several more on the way. Restless to bring more deliciousness to the city, Reed opened up ColdPress Express, the sister juice shop to the SkinnyFATS brand, and also developed a line of mind blowing sauces, consisting of four ketchups and a hot mustard, called SkinnyFATS Catchup. An eccentric entrepreneur, Reed continues to innovate and create with his eyes set on a nationwide expansion of his concepts.

Cheyenne Terbrueggen | Marketing Communications Manager | Elephants Delicatessen

Cheyenne Terbrueggen has over 20 years of professional experience in marketing and communications. She began her career in publishing, as a publicist and copywriter, and segued into advertising, working as a creative director and content strategist for brands like Disney and Apple. Always dreaming of her next meal, Cheyenne left the advertising agency world behind to work in retail specialty foods, first as the sales and marketing manager for an Oregon cheesemaker and, currently, as the marketing and communications director for Elephants Delicatessen in Portland, Oregon. A family-owned and -operated company since 1979, Elephants Delicatessen pioneered the gourmet food industry in the Pacific Northwest.

MODERATOR

Zach Goldstein | Founder & CEO | Thanx

Zach Goldstein founded Thanx in 2011 with the goal of helping merchants identify, reward and retain their best customers and die-hard fans. Previously, Zach worked with retail and tech giants at Bain and Company, where he focused on customer satisfaction and retention. Thanx is based in San Francisco and is financed by Sequoia Capital and other elite Silicon Valley investors. Hundreds of leading brands rely on the Thanx platform to drive customer happiness every day. Zach received his MBA from Stanford and his BA from Dartmouth.

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