MONDAY / OCTOBER 10, 2016 / 11:00 AM
Personalized & Relevant: Cracking the Code on Marketing Success
A successful marketing strategy that truly drives incremental sales long-term requires an experience that meets and exceeds your guests’ expectations. Hear from a panel of leading restaurant operators about how they are leveraging guest data insights along with digital and mobile marketing to develop personalized and relevant marketing that delivers a memorable guest experience and real value for their brand.
PANELISTS
Emily Bennett | Vice President of Regional Marketing | Dickey’s Barbecue Restaurants, Inc
As Regional Marketing Director for Dickey’s Barbecue Restaurants, Inc., Emily Bennett has led the nation’s largest barbecue chain into an era of technology-based marketing solutions. She has spearheaded Dickey’s updated loyalty program and managed partnerships to grow the barbecue brand’s loyal guest base exponentially. A ten-year veteran of marketing for large entertainment brands, Emily has used big data gathered in marketing initiatives to identify Dickey’s heaviest users and how to reach them. She holds a degree in Entrepreneurial Management from TCU and is probably the Texas Rangers’ most loyal fan.
session sponsor
Alan Wright | CMO | Newk’s Holdings
Retail and foodservice industry veteran Alan Wright joined Newk’s Eatery in 2013 bringing 23 years of expertise in franchising, marketing and operations management to the rapidly growing fast casual chain. Prior to Newk’s, Alan served in various executive roles, including as Vice President – Franchise Division, at The Krystal Company, the oldest quick service restaurant chain in the South where he worked for more than a decade. Before that, he was Vice President of Marketing for Olan Mills, tasked with transitioning the company from outbound telemarketing dependence to an advertising and direct marketing approach to customer acquisition. Through the years, Alan has developed the ability to successfully identify opportunities, develop focus and provide strategic opportunities for enhancing competitiveness and profitability.
MODERATOR
Paula Carren | VP of Client Success | Fishbowl
Paula Carren is Vice President of Client Success at Fishbowl Marketing where she brings extensive digital marketing experience to her current role. Paula specializes in brand management, email and website marketing and the utilization of innovative ideas and best practices to meet the business, profit and growth objectives of the company. Prior to Fishbowl, Paula served as Senior Marketing Director for NewMarket Health, Principal for Carren E-Commerce Consulting and Director of Internet Marketing for Healthy Directions.
