October 12, 2014

10:00am – 5:00pm | Registration Opens

11:00am – 3:00pm

Fast Casual Food Tour

Join fast casual restaurant executives and other Summit attendees as they tour and eat out at some of Denver’s local fast casual restaurants.

Participating restaurants include:

  • MICI: Handcrafted Italian
  • Tokyo Joe’s (tentative)
  • Smashburger
  • Illegal Pete’s
  • Garbanzo Mediterranean Grill
  • Larkburger
  • Moontower Tacos (tentative)
  • Pizzeria Locale
  • Teriyaki Madness
  • Mad Greens (tentative)
  • Protein Bar
  • Live Basil

5:00 – 6:00pm | Keynote Session

The Cold, Hard, Ugly Truth About Success

Larry Winget is known as the Pitbull of Personal Development®, the Rockstar of Personal Finance and has been called the King of Common Sense. His talk pulls material from three of his bestsellers, Shut Up, Stop Whining & Get a Life, It’s Called Work for a Reason and People Are Idiots and I Can Prove It. Larry attacks traditional business wisdom and offers simple truths in his caustic, thought-provoking, and hilarious style. He offers a realistic approach that will work for anyone, at any time and in any business. The principles he discusses are the foundation for true success and can be applied to life, money, parenting, customer service, sales, leadership and more.

Larry Winget
Bestselling Author | Speaker | TV Personality
View Bio

6:00 – 8:00pm | Opening Reception | 3rd Floor Pool Deck (Weather Permitting)

After the opening keynote, get ready to mix and mingle over cocktails and hors d’ourves.

October 13, 2014

7:00am – 8:00am | Breakfast and Registration

8:00 – 9:00am | Breakout Session

State of the Industry

Industry experts weigh in on everything from menu trends to health care and how government regulations will affect your business.

8:00 – 9:00am | Breakout Session

Creating the Ultimate Customer Experience

Restaurant concepts today need to create an atmosphere of engagement and interaction throughout their entire operation in order to deliver an exceptional customer experience. Concepts who add an emotional connection to that experience will then create brand advocates for life. In this session, panel members will discuss industry best practices for driving brand awareness, customer engagement and loyalty.

9:00am – 9:30am | Refreshment Break

9:30 – 10:30am | Breakout Session

How Sustainability Equals Profitability

About 63 percent of consumers say they are more likely to visit a foodservice operation they view as socially conscious, according to Technomic, and that can include a number of different elements from humane treatment of animals to conservation to local community involvement. Although most operators want to meet these initiatives to remain competitive, the biggest obstacle they face is the higher costs associated with them. Consumers, however, expect restaurants to exhibit social consciousness and sustainability points at any cost. This session shows operators how to meet customer demands without losing profits.

9:30 – 10:30am | Breakout Session

Going Beyond Digital Menu Boards

The use of digital menu boards in restaurants is more prevalent than ever, but the growth of new channels has created new opportunities for restaurant operators to engage consumers. In this session, you will get insight into menu boards, interactive experiences and mobile as restaurants leverage technology to create amazing dining experiences. We’ll also provide a strategic model of engagement and give you best practices to take away from the discussion.

10:30am – 11:00am | Refreshment Break

11:00am – Noon | Breakout Session

Make a Mega Shift to Mobile Engagement

Customers are doing everything on their mobile devices – finding restaurants, engaging with brands, placing orders, sharing experiences with friends, and even paying with their phones. Engaging customers anywhere, anytime, and in the right context leads to big opportunities to learn about them, and bring them back. In this session, you’ll learn how using mobile for consumer engagement, customer analytics, and integration with POS and social media can lead to sales increases, higher customer participation rates, 50 percent-plus repeat rates and new customer referrals.

11:00am – Noon | Breakout Session

Getting Your Beverage Offerings on Trend

Innovation is key when it comes to driving profitability with beverage offerings. From coffee and tea to cocktails, juice and smoothies, learn what’s trending and how to expand and market new beverage offerings.

Noon | Lunch

How to Supercharge Your Brand with Integrated Marketing

12:30 – 1:30pm | Working Lunch (Keynote)

We live in an era where consumers demand more. More authenticity, more transparency and more participation in “their” most loved brands. How can CEOs and brand leaders create integrated marketing programs that will fuel their employees and brand fans? Learn more about best practices in developing and implementing innovative integrated brand marketing programs with Jeff Fromm and Greg Vodicka, co-authors of “Marketing to Millennials.”

Jeff Fromm
President | FutureCast
View Bio

1:30pm – 2:00pm | Refreshment Break

2:00pm – 3:30pm | General Session

Brain Exchange

The Brain Exchange breaks attendees into small groups to discuss some of the most pressing issues facing restaurant operators today. These informal group discussions allow attendees to learn from one another’s mistakes and successes. Topics could include: mobile marketing, social media, franchising, technology, increasing sales, hiring and training, etc. Select a roundtable and get ready to engage with your peers in a highly interactive exchange of ideas and best practices. (Topics to be announced.)

Topics include:

  • From Start to Finish: Managing Your Customer Experience (Sponsored by Service Management Group)
  • Learning From the Successes and Failures of QSR (Sponsored by Simmons Prepared Foods)
  • Location Based Mobile Marketing (Sponsored by Waze)
  • Navigating Social Media Analytics (Sponsored by NetBase Solutions, Inc.)
  • New Trends to Speed-up Service (Sponsored by Long Range Systems)
  • Online Marketing & Customer Acquisitions (Sponsored by Groupon)
  • Staying on Trend with Menu Innovation (Sponsored by PreGel America)
  • The Business Case for Sustainability (Sponsored by Server Products)
  • The Changing Landscape of Restaurant Technology(Sponsored by McLane)
  • The Future of Mobile Innovation in Fast Casual (Sponsored by Touchpoint)
  • Understanding the new paradigm of food safety practices (Sponsored by Integrated Controls Corp.)
  • What is the financial value of a Delighted Customer? (Sponsored by Market Force Information)

3:30pm – 4:00pm | Refreshment Break

4:00pm – 5:00pm | Breakout Session

How to Get Customers to Buy into Mobile Payments

Research firm Gartner estimates that mobile payments will top $720 billion a year by 2017, up from $235 billion last year. Now is the time for restaurant operators to get a piece of the action. Learn how those who have already adopted mobile payments inspired their customers to use them and how the adoption has led customers to become brand committed.

4:00pm – 5:00pm | Breakout Session

Getting Back to Your Marketing Roots

Although mobile and social media marketing have been hot industry topics for the past few years, you can’t have a strong digital showing without first developing a solid marketing campaign. This panel dissects a variety of campaigns to see why some work and why some don’t.

6:00pm | Dinner Party

After a full day of informative and inspiring sessions, you’ve probably worked up quite an appetite. Good news… Dinner’s on us! We’re treating you to great food and great conversation with other Summit participants at Coors Field, the home of the Colorado Rockies.

October 14, 2014

8:30am | Breakfast

9:30am – 10:30am | Keynote Session

Transformation Stories: How Marriott International is Competing in the Fast Casual Space

Lon Southerland, former sr. director global food and beverage for Marriott International, will describe how and why he chose to break from the standard hotel buffet options to create The Bistro, a fast casual concept inside Marriott lobbies that serve more than 50,000 guests a day, while maintaining its reputation as a sustainable brand with healthy menu items. Southerland will speak about the strategies he’s used to grow the concept to 750 units in just a few years and will share his expertise on transforming menus, launching F&B promos and creating partnerships to help grow brands.

Lon Southerland
Former Sr. Director Global Food and Beverage | Marriott International
View Bio

10:30am – 11:00am | Refreshment Break

11:00am – Noon | Breakout Session

The 5 Pillars of Restaurant Off-Premise Sales

Hear from a panel of leading experts about how to apply an academic framework to successfully grow, implement and market  an off-premise sales program for maximum profit growth. This session will highlight the business framework that operators can use to launch a successful off-premise business, focused on takeout, delivery, catering and food trucks.

11:00am – Noon | Breakout Session

Can You Really Influence a Customer?

Customer influence extends far beyond a restaurant’s four walls. Long before customers show up to dine, restaurant operators need to know who they are, how they make decisions, what incentives can best motivate them, and what channels to engage and target them through. Harnessing their experience during and after dining is critical to successfully influencing as well. Technology and analytics play key roles throughout this process. Learn from the brands and experts who are using consumer intelligence to drive customer behavior.

Noon | Lunch Buffet

12:30pm – 2:00pm | General Session

CEO Roundtable

This grand finale session brings together four of the industry’s top CEOs, who will share how they overcame challenges to build their brands into fast casual leaders.

Attend

REGISTRATION OPEN NOW.

This exclusive event is reserved for top-level restaurant executives. If you provide a product or service to the financial services industry and want to attend, we have a sponsorship opportunity available for you.

Venue

Mandarin Oriental
500 Brickell Key Drive, Miami, FL
(866) 888-6780
Event rate: $229 per night

When reserving, please inform the Mandarin Oriental that you are attending the Fast Casual Executive Summit to receive room rate. Must make reservation by 09/27/2015.

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Become a Sponsor

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